CIRCULATION COPY: PLEASE DO NOT QUOTE Quality and Reputation: The Effects of External and Internal Factors over Time
نویسندگان
چکیده
We model a firm’s decisions about quality investment under differing external (market) and internal (cost and revenue) environments. We find that costs and benefits of expending resources on quality improvement depend on the price and quality profiles of competitors, the persistence of reputation in the marketplace, the relative efficacy of quality improvement efforts and the degree to which these efforts persist over time. Our qualitative results suggest that under certain conditions, there are synergies between quality and quantity produced, as well as different types of quality efforts. A large computational study demonstrates the effect of market conditions and internal factors on the firm’s choice of quality efforts and its profitability.
منابع مشابه
PLEASE DO NOT CITE WITHOUT AUTHORS’ PERMISSION Infusing Sustainability into New Product Development Practices: The Role of External Triggers and Internal Actors in Pursuing Change
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While there has been growing recognition that considering environmental and social aspects of sustainability is important for a firm’s reputation and long-term survival, research so far focused on strategic goals and how sustainability becomes relevant and less so on how sustainability practices become embedded and mainstreamed. Our paper addresses the change process of initiating sustainabilit...
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While there has been growing recognition that considering environmental and social aspects of sustainability is important for a firm’s reputation and long-term survival, research so far focused on strategic goals and how sustainability becomes relevant and less so on how sustainability practices become embedded and mainstreamed. Our paper addresses the change process of initiating sustainabilit...
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While there has been growing recognition that considering environmental and social aspects of sustainability is important for a firm’s reputation and long-term survival, research so far focused on strategic goals and how sustainability becomes relevant and less so on how sustainability practices become embedded and mainstreamed. Our paper addresses the change process of initiating sustainabilit...
متن کاملPLEASE DO NOT CITE WITHOUT AUTHORS’ PERMISSION Infusing Sustainability into New Product Development Practices: The Role of External Triggers and Internal Actors in Pursuing Change
While there has been growing recognition that considering environmental and social aspects of sustainability is important for a firm’s reputation and long-term survival, research so far focused on strategic goals and how sustainability becomes relevant and less so on how sustainability practices become embedded and mainstreamed. Our paper addresses the change process of initiating sustainabilit...
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